Azentek Announces latest SmartMirror with GPS Navigation Software from NAVIGON and Optional Backup Camera at CeBIT 2009

Grand Blanc, MI, US- For Immediate Release.  Azentek, a leading innovator for in-vehicle computer systems, today announced the spring 2009 availability of the new SmartMirror. The SmartMirror is the first GPS navigation system worldwide integrated into a rearview mirror. The new version combines all of the features of the original SmartMirror with several significant upgrades including an optional backup camera and the next generation navigation software from NAVIGON. It also boasts a bigger 4.3” touch screen which is an upgrade from its original 4.0” panel.  The SmartMirror displayed at the 2009, CeBIT Show in Hannover, Germany. 

NAVIGON’s latest software brings many industry leading navigation features to the latest SmartMirror. Reality View™ Pro, the next generation of NAVIGON’s exclusive Reality View feature, adds 3D images for highway exits as well as complex interchanges. Lane Assistant Pro provides clear lane guidance to help drivers prepare for upcoming turns. Spoken Directions with Street Names lets drivers keep their hands on the wheel and eyes on the road with advanced phonetic text-to-speech technology that ensures proper pronunciation of street names. And the new SmartSpeller feature makes entering and finding information fast and simple. 

“When it came time to select the navigation software for Azentek’s cutting-edge products, we explored numerous options and finally ended our search with NAVIGON.  NAVIGON’s industry-leading software user interface and exclusive high-end features such as RealityView™, Lane Assistant, millions of points of interest, and map updates for a multitude of countries helped to make this an easy decision for Azentek”, says Catherine Licavoli, Marketing and PR Director for Azentek. 

Azentek was the first supplier worldwide to introduce the unique and innovative SmartMirror system to the market in Q4 2008 and sales continue to rise steadily as Azentek channels into the U.S., South America, Australia and European markets. “With the SmartMirror, Azentek has introduced a completely new and innovative way of delivering navigation to the market and is proving to be a great success in North America as well as many other regions”, said Rob Crawford, VP Sales for NAVIGON. ”We are excited about our partnership with Azentek, and our new software will equip the SmartMirror with even more innovative navigation features.”   

The Azentek SmartMirror has a U.S suggested retail of $799. “Initial sales skyrocketed after launching in August 2008, mainly through car dealerships, 12-Volt retailers and Crutchfield, the largest mail order and internet sales company for consumer electronics in the U.S.  Heading into 2009 SmatMirror will also be sold through major retailers across the United States. Azentek has sold thousands of the mirrors since August 2008.  We really didn't anticipate it taking off quite so quickly but we definitely welcome the challenge of keeping up with the demand”, said Pete Muller, VP of Sales & Marketing for Azentek.

About AzentekFounded in 2006, Azentek is an OEM of innovative in-vehicle computer systems for both the consumer and commercial markets as well as GPS tracking. The first product to launch in 2008 is the Azentek SmartMirror navigation system, which launched with record sales.  After spending several years in the development and testing phases, Azentek’s revolutionary in dash PC product line will be ready to ship in 2009. Each product in the line includes features never-before seen from any mobile electronics manufacturer. For more information please visit http://azentek.com.  

About NAVIGON NAVIGON is the leading innovator in the navigation market providing navigation products andsoftware solutions. NAVIGON makes its own award-winning navigation brand consumer productsand creates software solutions for OEM customers operating in personal navigation, wireless, andautomotive sectors. Founded in 1991, NAVIGON is present in Europe, North America and Asia.For more information, visit www.navigon.com.

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